Aviation Storytelling, Brought To Life

Research-led documentaries about the economics, logistics and infrastructure shaping global aviation.

Our Proudest Work

The films that best represent Airside.

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AIRPORTS · MEGAPROJECTS

Dubai's New $35BN Airport in the Middle Of Nowhere

IIn the middle of the desert, Dubai is building an airport on a scale that the industry has simply never seen. This video explores the engineering, economics and extraordinary ambition behind Dubai World Central, and asks whether, in an ever-changing world, the world's largest airport can justify its immense cost.368K Views · Oct 2025

AIRLINES · ECONOMICS

Why Spirit Airlines Collapsed

Spirit transformed American air travel by making flying affordable for almost anyone. This video traces the strategic errors, market pressures and structural weaknesses that pushed its business model to breaking point, and whether ultra-low-cost flying will soon be a thing of the past.248K Views · May 2026

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document.querySelectorAll(".airside-video").forEach((container) => { const button = container.querySelector(".airside-video-poster"); if (!button || button.dataset.initialised === "true") return; button.dataset.initialised = "true"; button.addEventListener("click", () => { const videoId = container.dataset.videoId; const iframe = document.createElement("iframe"); iframe.src = `https://www.youtube-nocookie.com/embed/${videoId}` + `?autoplay=1&controls=0&rel=0&modestbranding=1`; iframe.title = "YouTube video player"; iframe.frameBorder = "0"; iframe.allow = "accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"; iframe.referrerPolicy = "strict-origin-when-cross-origin"; iframe.allowFullscreen = true; container.replaceChildren(iframe); }); });

AIRPORTS · DEVELOPMENT

Why the World's Most Beautiful Airport Is Empty

Cambodia has built one of the most striking new airports in Asia, but scale and architecture alone don't guarantee success. This video explores the ambition behind Techo International Airport, and whether demand will ever catch up with the building's capacity.150K Views · March 2026

Other Selected Work

Built For Brands With A Story To Tell

Airside helps brands reach a focused global audience through cinematic, research-led aviation documentaries.

2M+

Views (last 365 days)

71K

Average views per video (last 10 films)

80%

Age 25-64

61%

USA, UK, Australia, Canada

Audience data based on Youtube Analytics and Google demographic reporting. Updated June 2026.

More than an advertising slot.

Sponsored segments are woven directly into the story, not bolted on.

Airside viewers actively choose detailed documentaries and spend several minutes engaged with the film.

Every partnership is written and edited to naturally fit the tone, pacing and subject of the documentary.

Airside films often continue attracting viewers long after their original release.

Airside Partnerships work best with brands whose products or services are relevant to an audience interested in aviation, travel, technology, engineering, finance and business.

© 2026 Max Ellis

Some previous partners: